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Users will soon have a fresh option that enables them to cut down on the volume of artificial intelligence-produced videos appearing in their feeds. This initiative comes as the platform revealed that it presently contains over 1 thousand million AI videos.

Testing and Rollout

The new functionality is in a pilot phase over the next few weeks before a global rollout. This shift coincides with a surge in AI-generated material, spurred by recent content generation software.

The Broader AI Trend

Studies have shown that almost 10% of the quickest rising video streams on another major platform only show content made by AI. A considerable share of this output is deemed mass-produced AI material, a phrase for substandard, mass-produced content that is often illogical or surreal.

“We know from our community that numerous viewers like content produced via AI tools, including digital art to educational videos, and we aim to offer the community the option to adjust the amount of that, according to their own likes,” stated a company executive.

Volume and Proportions

The service shared that there are presently over a billion videos on its app labeled as made with AI. Collectively, over 100 mn pieces of content are uploaded to the app daily, making clips made by AI a relatively small part of its total content library.

How to Adjust Settings

Members will be in a position to limit or boost the volume of AI-generated videos they watch by opening the topic control option in the app and picking the AI content topic. Other topics that can already be adjusted under the tool include news, style, aesthetics, and dance.

Platform Guidelines

The platform’s policies require content makers to identify “realistic” artificially created content, and it bans harmful deepfakes of well-known individuals or crisis events. Any realistic AI-generated clip that is unmarked can be removed under its community policies.

Additionally, the app will from now on attach an AI-generated tag to content created with its proprietary AI systems, or flagged by an cross-platform project for spotting AI-generated material. This action is intended to help prevent users from attempting to bypass the tagging system.

Educational Initiatives

TikTok is additionally launching a $2 million AI literacy fund for professionals and organizations to produce educational content about ethical AI use. This program will support charitable organizations dedicated to teaching coding and technology.

Platform Protection

The video-sharing app has justified its content review process, following debate over proposals to lay off a large number of review team members in the United Kingdom. The company is set to reduce hundreds of positions in its user protection team in its British office, with worker representatives and digital protection specialists raising concerns that staff are being displaced by machine-led review.

A trust and safety lead stated that people-led review would still have a role, but artificial intelligence can protect employees by eliminating the most distressing content before it is viewed by humans. The company stated a 76% decrease in shocking and graphic content handled by safety staff over the previous year due to the use of its AI tools.

It is vital to combine humans and technology to ensure user safety,” the executive stated. “We’ll have staff as part of that process, but we also think it’s extremely critical to reduce exposure to dangerous material as rapidly, which is the area in which a significant AI assistance is really helping us process content quickly.”